The percentage of people who click through from the prejoin page to the join page.

The Terms

Clickthrough Rate

The shoppers who visit the join page divided by the shoppers who visit the prejoin page.

Selection

The selection is chosen in the filters. By default, it is the last 30 days.

Comparison

The comparison is chosen in the filters. By default, it is the last 31 to 60 days.

Difference

The percentage difference between the selection and the comparison. It is green when it is positive and red when it is negative.

The Math

Clickthrough Rate

The sum of join traffic divided by the sum of prejoin traffic.

Boxes show the percentage for the last 30 days. The graph above selection reflects daily changes in conversion rate.

X axis (or horizontal axis)

Calendar days

Y axis (or vertical axis)

Clickthrough rate percentage

Blue Line

Selection (by default: current status for the last 30 days). Change the selection in the filters.

Grey Line

Comparison (by default: previous 31 to 60 days). Change the comparison in the filters.

This report updates daily at 21:00 CET / GMT+2. It shows data from the day before.

Default is 30 days like almost all reports

When comparing data ranges it is good to use the same amount of days in the selection and comparison.