Conversion Rate

"Is my conversion rate improving? Or is it getting worse?"

Conversion rate tells you the percentage of shoppers who became buyers. The higher the conversion rate the better.


The Terms

Conversion Rate

Sales / Join Page (payment page) visits. This is a key metric for understanding how likely a shopper is to buy from you.


The selection is chosen in the filters. By default, it is the last 30 days.


The comparison is chosen in the filters.


The percentage difference between the selection and the comparison. It is green when it is positive and red when it is negative.

The Math

Conversion Rate

Purchases / Visitors to the payment page. This is the ratio of visitors/shoppers bought something from you vs. all the shoppers who visited the payment page.

The Visuals

X axis (or horizontal axis)

The conversion rate as a percentage

Y axis (or vertical axis)

How often each conversion rate happened during the period. The higher the point of the curve the more often the conversion rate. The lower the point, the rarer it was to see that conversion rate during the period.

Blue Line

Selection (by default: current status for the last 30 days). Change the selection in the filters.

Grey Line

Comparison (by default: previous 31 to 60 days). Change the comparison in the filters.

The Updates

This report, like most others, updates once per day at 8 a.m. CET / GMT+2.

The Filters

Default is 30 days like almost all reports

When comparing data ranges it is good to use the same amount of days in the selection and comparison.