Conversion Rate

"What percentage of shoppers buy when they are on the payment page?"

*"How does it change over time?"


The Terms

Conversion Rate

The percentage of shoppers who buy while they are on the join page (also known as payment page).


The selection is chosen in the filters. By default, it is the last 30 days.


The comparison is chosen in the filters. By default, it is the last 31 to 60 days.


The percentage difference between the selection and the comparison. It is green when it is positive and red when it is negative.

The Math

Clickthrough Rate

Sum of new sales divided by the sum of visitors to the join page (also known as the payment page).

Boxes show the average percentage for the last 30 days. The graph above selection reflects daily changes in conversion rate.

The Visuals

X axis (or horizontal axis)

Calendar days

Y axis (or vertical axis)

Conversion rate percentage

Blue Line

Selection (by default: current status for the last 30 days). Change the selection in the filters.

Grey Line

Comparison (by default: previous 31 to 60 days). Change the comparison in the filters.

The Updates

This report updates daily at 21:00 CET / GMT+2. It shows data from the day before.

The Filters

Default is 30 days like almost all reports

When comparing data ranges it is good to use the same amount of days in the selection and comparison.