"How much are my new customers spending each day? Is it going up or down?"

You can easily track new sales revenue in this chart. This is the first place to look to measure the immediate impact of the changes you are making to your product.

The Terms

Daily Sales Revenue

The revenue generated by new sales each day.

Selection

The selection is chosen in the filters. By default, it is the last 30 days.

Comparison

The comparison is chosen in the filters. By default it is the last 31 to 60 days.

Difference

The percentage difference between the selection and the comparison. It is green when it is positive and red when it is negative.

The Math

Sales Revenue

Each sale has a price. We add up the amounts that each person who signed up has spent on that day.

For example...

10 trials at $5 per trial = $50

20 new monthly subscriptions at $30 per month = $600

5 three month memberships at $50 per three months = $250

The total would be $900 for the day.

The Visuals

X axis (or horizontal axis)

The daily sales revenue as a US dollar amount.

Y axis (or vertical axis)

How often the daily sales revenue figure happened during the period. The higher the point of the curve the more often that daily sales revenue number happened. The lower the point, the rarer it was to see that daily sales revenue number during the period.

Blue Line

Selection (by default: current status for the last 30 days). Change the selection in the filters.

Grey Line

Comparison (by default: previous 31 to 60 days). Change the comparison in the filters.

The Updates

This report, like most others, updates once per day at 8 a.m. CET / GMT+2.

The Filters

Default is 30 days like almost all reports

When comparing data ranges it is good to use the same amount of days in the selection and comparison.