Lifetime Value

See yesterday's lifetime value. What impact did it have on your revenue?

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Is it today's result common? Is it rare?

Density charts help you to see beyond simple averages to know if you need to take action. Decision-makers within companies have to focus on what matters. A simple average can't tell you when something is unusually good or bad. The density chart tells you how often something happens.

(density charts to detect trends) A density chart is the distribution of data over a continuous interval or time period.


The Terms

Lifetime Value (LTV)

The revenue per user within a lifetime period. We are using 6 months from the time of the initial purchase.

Yesterday's Lifetime Value

Yesterday's LTV is the revenue generated by sales first made 6 months ago, divided by the number of customers who purchased on that day. For example, if yesterday was July 1, it would show subscriptions that began on January 1.

% Lifetime Value Change

The change in yesterday's LTV from the average of the last 4 weeks same day as yesterday LTV as a percentage.

Impact on Revenue

The impact change in the LTV has on total revenue.

The Math


Yesterday's Lifetime Value

The lifetime value is 6 months.

100 new subscriptions on Day X, let's say January 1, 2020. By July 1, 2020, they have spent $10,000.

We divide the amount they have spent by the number of subscriptions. $10,000 / 100 = $100.

% Lifetime Value Change

If January 1st was Sunday, then LTV is compared with previous 4 Sundays before January 1st by taking the average of LTV and represented as a percentage.

Impact on Revenue

Calculated by finding the regression coefficient for LTV using linear regression multiplied with the change in the LTV(Eg-The difference between Sunday's LTV & the previous 4 Sunday's LTV multiplied with the regression coefficient), represented as a US dollar amount.

The Visuals

X axis (or horizontal axis)

Lifetime Value

Y axis (or vertical axis)

How often a particular LTV occurred during the period. This is also known as frequency.

Blue Curved Line

The frequency of each LTV during the period shown on a smoothed line.

Blue Vertical Line

Yesterday's LTV.


The Updates

This report, like most others, updates once per day at 8 a.m. CET / GMT+2.


The Filters

Default is 30 days like almost all reports