Total Revenue

"Why is my revenue down? Why did it go up?"

How do you feel when your revenue is down? It's a physical reaction for most of us. Blood rushes from the brain to the core of the body.

Our survival instincts take over when we need our brain the most. Alerts and Drivers help you focus on what matters when you need it most.

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The chart automatically calculates what are unusually good and bad numbers for you and shows them to you in red (at the left and right extremes). The vertical blue line shows you the result for yesterday.

The blue curve shows you the results over the period. It is much better than looking at a simple average. It shows you the range of results you've already seen over the period.


Why is my revenue up (or down)?

Alerts are determined by analyzing your business to see what is unusually good or bad. Smart alerts make the difference between wasting time and focusing on real problems.

Drivers are the things that impact your business most. They are often called Key Performance Indicators. They help you understand how your business is changing.

The Drivers included are:
Sales Count
Rebill Count
Conversion Rate
Join Traffic
Cross Sales Throughput Ratio
Lifetime Value
Attempts Ratio

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Is it common? Is it rare?

Density charts help you to see beyond simple averages to know if you need to take action. Decision-makers within companies have to focus on what matters. A simple average can't tell you when something is unusually good or bad. The density chart tells you how often something happens.

(density charts to detect trends) A density chart is the distribution of data over a continuous interval or time period.

The Terms


Yesterday's Revenue

The revenue for yesterday. Selection is chosen in the filters. By default, it is the last 30 days.

% Revenue Change

The change in yesterday's revenue from the average of the last 4 weeks same day as yesterday revenue as a percentage.

Revenue Change in $

The change in yesterday's revenue from the average of the last 4 weeks same day as yesterday revenue as a US dollar amount.

The Math


Yesterday's Revenue

The total revenue generated yesterday.

% Revenue Change

If yesterday was "Sunday", then yesterday revenue is compared with the average of previous 4 "Sunday's and represented as a percentage.

Revenue Change in $

If yesterday was "Sunday", then yesterday revenue is compared with the average of previous 4 "Sunday's revenue and represented as a US dollar amount.

The Visuals


X axis (or horizontal axis)

US dollar amount of daily revenue

Y axis (or vertical axis)

How often the daily revenue amount occurred during the period. This is also known as frequency.

Blue Curved Line

Each daily revenue amount during the period shown on a smoothed line.

Blue Vertical Line

Yesterday's revenue amount in US dollars.

The Updates


This report, like most others, updates once per day at 8 a.m. CET / GMT+2.

The Filters


Default is 30 days like almost all reports


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