Glossary
Active Subscription
A subscription that does not have an expiration date. The member has access to the content.
Attempts
Requests for a purchase/payment process.
Cancelled Members
The number of members who cancelled (and will cancel) during the current month.
Cancelled Subscription
A subscription that will expire on a scheduled date. It also includes non-recurring subscriptions. The member still has access until the expiration date.
Chargeback
Transaction type associated with a charge that is returned to a payment card after a customer successfully disputes an item on their account statement through their issuer. The payment card will normally transfer this liability to the acquiring bank and the acquiring bank to the merchant that initiated the transaction.
Checkout Page
Also known as the payment page. It displays the fields where to input the payment details and complete the payment process.
Conversion Rate (CR)
Rate of visits between two pages (for example checkout page to confirmation page).
Customer
Person (end-user/cardholder) that can make a purchase. A customer is uniquely identified with an email.
Cross Sale
Refers to transaction type that allows the visitor to buy a secondary product at the same time of a primary product.
Expiration Date
Day and time a subscription was expired. The content can not be accessed any longer.
Expired subscription
A subscription that has been terminated. It can be repurchased. The member does not have access.
Initial
Refers to any transaction that initiates a subscription.
Life Time Value (LTV)
The average revenue per subscription in a specific time frame.
Member
Is a customer that owns a subscription.
Merchant
An identity that has a relationship with an acquiring partner. It also holds a group of sites.
Net member change
The difference in the number of members that created a new subscription and the ones who cancelled during a specific time frame.
New Members
The number of new member who joined (and will join) during the current month.
Offer
Combination of the price and duration that customers will pay for a product.
One-time Payment
Refers to any transaction that does not initiate a subscription or it is part of one. It is created by offers without a specific duration.
Product Page
Page that lists the different products and price options. In the past, it was known as prejoin page.
Rebill
Refers to the transaction type that takes care of charging the user recurrently.
Registration Date
Day and time a subscription was created.
Retention
The time difference between the expiration date and the registration date of a subscription.
Revenue
Gross amount (usually in USD) generated by a sale.
Revenue Per Click (RPC)
Average revenue generated for each visit.
Sale
Refers to any transaction that generates positive revenue.
Session
Collection of actions performed by a visitor during the purchase process. A session is created for a specific visitor, on a specific moment (date time), site, and product/offer.
Site
Unique URL where a merchant sells products.
Subscription
It embraces all transactions belonging to the same customer on a specific site for an a specific offer.
Submits
Count of times a visitor clicks the submit button to request the payment.
Transaction
Refers to any exchange of a specified amount of funds from a shopper for purchasing products or services from a merchant (or for fulfilling any obligation between the two parties).
Trial
Refers to any transaction that initiates a subscription with a short duration. This subscription requires an upgrade to be converted to a recurring subscription.
Unique Acceptance Ratio (UAR)
Accepted payments per attempts.
Unique Attempt Ratio
Attempts per visits on a checkout page.
Upgrade
The transaction that happens at the end of a trial period.
Visitor
A physical person that accesses any page on our frontend (product page, checkout page, one-click page, customer portal, etc.). It is identified using visitor_pid which is stored in the cookies. The visitor is tracked across all pages during the whole workflow.
Visits
Count of sessions. Also known as traffic. Depending on the page it is specified as: product page traffic, checkout page traffic, etc.
Updated 12 months ago