Subscription Management

Welcome to the Subscription Management section.

This guide provides comprehensive instructions for managing many aspects of subscriptions. The Subscription manual includes detailed information on understanding subscription details and performing various actions within the subscription module.

This resource is designed to facilitate effective management and optimization of subscription processes.

Understanding Discount Offers for Customers

To effectively convert and retain members, offering the right discount at the right time is crucial. Vendo provides several types of discount offers, available exclusively to merchants using our hosted solution for integration.

These discounts are visible in the Catalog > Sites > Price Models section, where the discounts can be tracked. The discounts presented to customers are displayed with varying probabilities based on the weight assigned.

Here are the key types of discount offers:

• Back Discount Offers (BDO): Special subscription prices are provided to potential customers to encourage them to stay on the sign-up page and complete the process.
  BDOs are designed to prevent potential customers from abandoning the sign-up process, making them a powerful tool for increasing conversions.
  BDOs are available in two forms:
  • Fixed Discount Offer: A set dollar amount is deducted from the standard membership price. For example, offering a membership for $20 instead of the regular price.
  • Percentage Discount Offer: A percentage is taken off the current membership price, such as offering 50% off the membership fee.
• Cancel Discount Offers (CDO): These offers are presented to users who are in the process of canceling their membership. The goal is to incentivize them to reconsider by offering a more attractive pricing option, potentially retaining them as members.
• Retention Discount Offers (RDO): RDOs target customers who have already left. By offering them an attractive subscription price, these discounts encourage former members to return and re-subscribe.
• Expiring Discount Offers (EDO): EDOs are aimed at users whose credit cards are nearing expiration. One month before the expiration date, an email is sent offering a discount to motivate them to renew their subscription before their payment method becomes invalid.

Each discount type is designed to target different stages of the customer lifecycle, supporting membership retention and growth while also enhancing customer satisfaction and loyalty.
For assistance with customizing the default discount types, merchants can contact Merchant Success Team.